Easy Way to Make Copies of Pages on Sections in One Note
When potential customers are researching you online, they're getting to know you through the content on your website. So understandably, many of them might be skeptical or hesitant to trust you right away. To prove the value of what you have to offer, why not let your happy customers do the talking? To generate these glowing testimonials, you need to know who your happy, successful customers are — and that's where collecting and analyzing customer feedback comes in. Once you've found those customers and collected their reviews, it's time to turn that enthusiasm into effective, affordable marketing materials. Read on for a closer look at what makes a great testimonial. A testimonial is an honest endorsement of your product or service that usually comes from a customer, colleague, or peer who has benefited from or experienced success as a result of the work you did for them. But effective testimonials go beyond a simple quote that proclaims your greatness. They need to resonate with your target audience and the people who could also potentially benefit from the work you do in the future. That's why great testimonials also tell a story — one that inspires and motivates the people reading it. Your testimonial page serves as a platform to show off how others have benefited from your product or service, making it a powerful tool for establishing trust and encouraging potential buyers to take action. Plus, having a testimonial page serves as yet another indexed page on your website. It contains content covering product features, pain points, and keywords your marketing team is trying to rank for in search. Testimonials come in different formats, but there are a few distinct qualities that all good testimonials have. Here's how to write a testimonial that inspires and motivates readers. Each of these qualities is essential for inspiring readers and, when done properly, can help you motivate clients to take the desired action. Although testimonials are easy to fake, your readers will likely know when an opinion is genuine or not. An authentic testimonial will show how the customer's problem and how your product/service improved the customer's life. When potential customers read testimonials, they're stepping into the person's shoes in the testimonial and see themselves using your product. An authentic testimonial is virtually impossible for a marketer to recreate. People are busy, and long testimonials look daunting to read. Therefore, keep your testimonials two or three paragraphs in length at most. When a customer testimonial is short and direct and includes action-centric words that capture emotions, it motivates visitors to keep reading. A specific testimonial avoids the use of cliches like "it was great," and similar ambiguous phrases that don't really mean anything. Therefore, great testimonials talk about specific benefits that product/service provides. Using statistics is an excellent way to add details to a testimonial. If it isn't possible to use statistics, detailing the problem and sharing a story of how the product specifically helped solve the problem is another way to create a convincing testimonial. Personalizing the testimonial makes it easier for readers to be empathetic. Adding before and after images, a company logo, or other imagery that demonstrates the value of the service or product is another way to personalize the testimonial. Personalization is great because it helps potential customers remember the testimonial—and your product—over time. Good testimonials are not overly formal or technical. If they're full of technical jargon, your readers will be put off and move on to reading something else. Therefore, make testimonials conversational and easy to understand. There are many different ways a business can display customer testimonials. When determining the best approach for your business, it's essential to remember that different formats and mediums can have varying effects on your target audience. You'll want to use a visual format for your potential leads and align closely with their values. To give you an idea of how testimonials can be portrayed, below are the different testimonial types you can use to show off your customers' stories. Quote testimonials are ads or artwork that display positive statements about your company from a brand evangelist or a delighted customer. The quote is usually accompanied by an image of the person being quoted to make the message more relatable to the target audience. Quote testimonials demonstrate support for your product from a user who has experience with it. This can be significantly more effective than traditional advertising methods, as most consumers will trust a peer more than a paid actor. In addition, by using the voice of your loyal customers to advocate on behalf of your brand, you can build strong credibility with potential leads. In a world where everyone is carrying around a small computer in their pocket, it's no surprise that video has become one of the most popular ways to consume content. Wyzowl's research suggests that 87% of marketers believe that video offers a positive ROI. This is because video uses a combination of visual images and audio to tell a captivating brand story that motivates viewers. Videos are also rapidly shared and have the potential to go viral if the content is compelling enough. Brands like Dollar Shave Club have achieved tremendous success from releasing light-hearted videos that became internet sensations overnight. While you may not strike gold every time, one good piece of content can quickly make all the failed ones worthwhile. Audio is similar to video in how it can influence and motivate your audience. The great benefit of audio, though, is that it's a cost-effective way for your brand to create compelling content. To make audio testimonials, you don't need an entire production crew and tons of expensive equipment. You only need a microphone, recording software, and a quiet room to record in. With those tools, you can tell an inspiring customer story just by threading different customer quotes together in one track. Another benefit of audio content is that it can be easily shared and consumed by your customers. Unlike video, audio clips can be listened to in almost any setting and also take less memory and data to upload and share. If executed correctly, audio testimonials can be just as effective as video but produced at a fraction of the cost. A case study is an in-depth analysis of an individual customer's experience with your company. These pieces tend to use a more scientific approach to prove how your business played a role in the customer's success. For example, case studies often use facts and observations to demonstrate how certain products or services benefit actual customers of your business. One of the best benefits of case study testimonials is that it provides a potential lead with a complete customer story. This is great for B2B companies trying to convince an entire business to buy their product or service. Leads can read the example customer story and compare it to their situation to see if your company can fulfill their needs. Whether you like it or not, your social media channels will naturally capture customer testimonials. Social media offers instant relief for customers who have strong opinions about a product or service. A happy customer can simply take out their phone, write an emotional review, and post it for the world to see — and depending on your customer's social following, that review could potentially influence millions of people. When you do see customers promoting your brand over social media, make sure to engage with them. Like their post and even share it if it's a compelling piece of content. These testimonials are not hard for a company to find and are easily shared with your online audience. One of the simplest ways to obtain customer feedback is just to ask willing customers to provide it in an interview. Customer interviews can be an excellent way for your business to ask customers about specific aspects of your business and how they played a role in their success. This format allows you to show off your different products and features and lets potential leads see their real-world application. Customer interviews are a more flexible approach to testimonials because they can be portrayed over various mediums. For example, they can be recorded and posted as a video or audio piece, or they can be transcribed to a written interview that's posted on your company's website and blog. Companies often will choose one or a few of these methods to optimize the testimonial's reach. Also known as "influencer testimonials," authority testimonials are pieces of content that include a celebrity or spokesperson who's supporting your company. Often this person is a significant influencer of your target audience and helps build your business's credibility. The most effective spokespeople are the ones that share the core values of the business as well as deeply connect with the target audience. Authority testimonials tend to be expensive to produce, and it can be challenging to find the right influencer. Still, when they succeed, these campaigns can pay dividends for your company over time. For example, just look at State Farm's advertisements that include pro-football player Aaron Rodgers. What started as the "Discount Double Check" ads have snowballed into an eight-year ad campaign that is still going strong today. Peer review testimonials take advantage of the pieces of customer feedback left on review sites like Yelp and Angi (formerly Angie's List). These reviews can be very influential for customers as many consumers look at these review sites during decision-making. Peer reviews are particularly helpful for customers interacting with your business for the first time. Studies show that 52% of consumers will only buy from a business if they have four or more stars on a review site. This is because the feedback left on these sites is from unbiased strangers who leave their honest opinions. These reviews should be used as customer testimonials for your business because they can be quickly uploaded and shared to your company's website. They can be screenshotted and then posted on the home page for customers to see, or they can be quoted and reformatted on your site. Instead of making the customer search for your good reviews, bring the reviews to them and prevent navigation away from your site. A blog post can be an informative way of displaying customer testimonials. You can write about a customer's story in-depth and break down subtle details within the customer's journey. It's similar to the idea of case studies, but this format allows the company to tell the customer's story from their own perspective. The post can be written by someone who works for your company, or you can hire a guest writer to compose the post. The benefit of hiring an external writer is that the piece will appear less biased to the readers. Once completed, the post can be shared either on your blog or on another blog that's popular in your industry. For growing companies, getting your business featured in the news (for the right reasons) is a big feat. Nowadays, being on the news means that millions of people can potentially see your product or service, which can significantly improve brand awareness. While getting featured by news outlets can be difficult for your business to achieve, the payoff can result in thousands of new leads flocking to your website. If your company is lucky enough to obtain this type of publicity, feed its success by sharing any related content on your website, blog, and social media pages. Are you feeling inspired yet? Good, but before you start crafting your own customer testimonials, it's important to understand some of the best practices for designing them. In the next section, we cover key design fundamentals that you'll want to focus on when creating customer testimonials. While customer testimonials can appear in many formats, there are still some common guidelines to follow regardless of your chosen approach. Including these elements will make your customer testimonial feel more genuine for your target audience. Testimonial pages should feel unique yet familiar. Often, the best ways to learn are to be inspired by successful examples. Testimonial pages are no different. That's why we compiled a guide filled with the 25 best testimonial pages from actual companies that we've seen online. Download the guide to get inspiration for your testimonial page. Get the Guide for Free The best testimonials paint a picture with words so readers can understand the value of purchasing from you. Be sure to feature testimonials with descriptive language that's enthusiastic and detailed to help convince your prospects to make a purchase. Take your testimonial page one step further by incorporating more visual elements like images, videos, and social media feeds. These are relatively easy ways to make testimonial content more engaging — and to prove to readers that the testimonial is coming from a real person. Make sure the testimonials you feature dig deeper than "I love [brand name]!" Choose reviews from customers who can highlight specific use cases for your product or service so readers can envision their own specific use cases that your brand could help with. Ideally, your customers will agree to serve as case studies, and you'll be able to publish comprehensive stories with specific details which your sales team can share with prospects. Highlight testimonials that align with specific features of your product or service — and connect the dots for readers by linking to different product or tool pages so readers can learn more about what they've just read about. All the better, if there are relevant images or demo videos you can share alongside these specifically aligned testimonials. What do these look like in action? Check out the examples below to find inspiration for your testimonial page. Codecademy has nailed down the testimonials section of its website, which is called "Codecademy Stories." It includes a few customer quotes (along with pictures, names, and locations) with a link to the testimonial page. We love the approachable format and the fact that it chose to feature customers that users can relate to. When you click into any story, you can read the whole case study in a Q&A format. The above testimonial is about Martha Chumo, who taught herself to code in one summer. This testimonial example works because it allows prospective customers to see themselves in Codeacademy's current customer base. You'll find users of all ages and backgrounds using and succeeding with Codeacademy — meaning that the product is for you regardless of your background in the discipline. The brand uses both video and written formats to deliver its message to prospects. "Martha Chumo is no ordinary 18 year old. In one summer, she taught herself to code and got a job." Briogeo has a "Real Results" page, but that's not where its best testimonials reside. In its blog, this haircare brand features transformation stories from new customers — with before and after photos to drive the point home. In the above testimonial, a customer named Jeanine shares her experience with Briogeo's products. While the post is scattered with too many product mentions, it takes full advantage of its real estate by allowing the writer to tell us how the company's products improved her routine. We're taken on a journey that begins with Jeanine introducing herself and ends with her reservations and successes using the product. This testimonial works specifically because of the customer's reservations. Jeanine doesn't hesitate to share that she doubted Briogeo's products would deliver results. In the same way, try to get your customers to tell you whether they doubted your company and how you exceeded their expectations. Other prospects might have similar reservations about doing business with you, but a testimonial like the one above will reduce those reservations. As an outdoor clothing retailer, Stio has to establish the effectiveness of its products. One way to do this is with brand ambassadors who wear Stio products and advocate on the company's behalf. In this testimonial, one of Stio's brand ambassadors answers interview questions about his career. Customers will read these stories and feel inspired to do the same. Since the ambassadors are tied to Stio products, readers will naturally connect the brand and their new passion for outdoor activities. This testimonial is highly effective because of the product carousel at the bottom. After reading a success story, the users feel like they can become like the ambassador once they purchase the gear he used. "...he found his passion in powder skiing and moved to Jackson Hole, Wyoming. His relentless pursuit of knowledge and ski touring in the mountains has led to countless adventures all across the globe." The testimonial introduces the reader to someone they can empathize with. This testimonial has a link to a blog post that further promotes the business. Testimonials don't need to be elaborate. In fact, this testimonial is great because it's easily shared via social media or through the company's website. That way, the brand can engage with leads on the channels they're most comfortable using. It's also incredibly effective because the speaker is an actual chef — and it shows you how to use the product that Blue Apron sends its subscribers. Plus, puppies always get likes. For social media reviews, consider inviting an expert to showcase your products, and don't hesitate to include more informal elements like cute animals. (Ultimately, of course, it depends on your industry.) Sometimes testimonials don't have to come from customers. In this example, a Los Angeles-based restaurant was given a wonderful review by a critic from the LA Times. While these testimonials don't come every day, it's important to seize these opportunities and put this content on blast for potential leads to see. It's also incredibly effective for a party unrelated to your business to review your product publicly. For example, if you own a restaurant, you can potentially send pitches to editors, and if you sell a tech product, consider pitching your solution to tech publications. These sorts of reviews not only generate buzz but offer a uniquely unbiased yet editorialized view of your offering. "These are noodles with a mean streak, a potent lashing of hot chile and oil, laced with just enough Sichuan peppercorn to numb your palate, to make the next bite not just tolerable but actually kind of great." Getting this specific testimonial from a reputable third party inspires readers to desire your offering. Fabletics leverages social media to collect testimonials from its customers. For example, it encourages customers to post themselves on their Instagram pages wearing Fabletics products and tagging "#MyFabletics." This provides a surge of engagement for the brand's social account and creates free advertisement in the form of customer advocacy. This is one of the most cost-effective methods for collecting unbiased customer testimonials. You can create a hashtag and easily start promoting it on your Instagram account without needing to pay a single dime. Even if users don't write a lengthy caption singing praises to your product, a picture will more than say enough. The quality of the product and the user's emotion in the picture will show that your product works. As you can see in the image above, Harry's has done a great job of building up its credibility on consumer review sites like TrustPilot. TrustPilot is a highly regarded review site — if you have a high rating there, prospective customers are more likely to trust you and your offering. Its high rating gives Harry's a major vote of confidence. You'll rarely find a negative review, though it's worth noting that these negative reviews also lend credibility. If all the ratings are five-star ratings, users are less likely to trust the brand because those ratings may be falsified. This is another cost-effective option for collecting customer testimonials. Again, you can get started for free, which allows you to send up to 100 invitations to current customers and respond to reviews. A TrustPilot account also enables you to analyze the reviews, pinpoint trends, and identify areas of improvement. "How to solve my issue with my razor's lubrication strip disintegrating was explained promptly and politely. And a free pack of cartridges was sent to compensate. Excellent service." This clever testimonial from Glossier doubles as an upsell to viewers. If they like a look that one customer uploads, they can shop the products used directly from the testimonial. This reduces friction in the customer journey and increases Glossier's likelihood of closing a sale. One of the reasons this testimonial works so well is because of its focus on representation. Glossier serves a diverse client base, and it ensures its prospective customers feel seen by featuring customers of diverse backgrounds. Each testimonial pops up in a lightbox, and you can flip through each one as if it were a magazine. You also have the opportunity to visit each customer's personal Instagram profile to learn more about them and their beauty routine. Be sure to source your testimonials from a diverse pool of current customers, and give users a chance to learn more about your current customers by linking to the appropriate social media profile. If you sell customer service software, for example, and you interview a customer service rep, consider linking to their LinkedIn profile. While Ahrefs doesn't have a lot of quote testimonials on its homepage, the quotes used are catchy, specific, direct, and inspiring. In addition, the customer quotes include a floating head cut-out to add some personalization. We love the simple format and that the featured people come from a pool of Ahrefs target market. The testimonial featured above is from Brian Dean, Founder at Backlinko. Backlinko is one of the biggest websites that offer SEO and backlinking services and having the founder as an ambassador will move many readers to give Ahrefs a try. "When it comes to backlink analysis, Ahrefs is my #1 go-to tool. If you're serious about SEO, you need Ahrefs." RokuTV's testimonial video focuses on several customers who love to use their product. It's simple storytelling at its best and emphasizes the ease of use. Also, the video includes on-screen text that highlights the specific benefits of the product. The big smiling picture of Angie stands out and invites readers to consider how BambooHR helped her organization. This is a real person that we'll love to trust. The case study above focuses on the challenge, the solution, and the result. In addition, quotes from Angie are included in the content to personalize the testimonial and make it more relatable to readers. "I can have training with the supervisors on how to utilize goals or assessments [in BambooHR], or how to do one-on-ones. And across the board, it's the same, no matter the location. That brings that consistency you must have with multiple branches in multiple locations." People place a higher value on your product when an authority figure endorses it. OptinMonster has used this to its advantage by featuring such people on its website. The OptinMonster's testimonial page showcases such high-profile authorities. "OptinMonster makes it super easy and is well worth the money. The ease of use of the whole thing. Even though I dislike popups, it makes it almost enjoyable." Quotes, like testimonials, can be fabricated. However, adding a hero image increases credibility, and that's why many companies add hero images to their testimonials. Marucci features a quote with a hero image and a CTA on their homepage. If a visitor is interested, they can read more about Lindor's story before deciding whether to buy from the brand. "Marucci listens to everything I want in the bat and delivers exactly that every time." Zendesk has a dedicated customer page that contains success stories of companies that use the product. The testimonial above works for several reasons. First, there are quote testimonials from main players at Tile, offering social proof to readers. Second, the case study is also specific by highlighting the challenges the company faced and how Zendesk helped out. "Zendesk's greatest strengths versus other solutions I've used is its simplicity and ease of customization, which lets companies create the perfect workflow for their unique situations." Now that we've covered some individual testimonials let's dive into some full-page examples. Many companies struggle to grab people's attention using their testimonial pages, but Bluebeam does a great job of catching your eye as soon as you arrive on the page. While it's technically called a Case Studies page, the first thing you see is a set of project examples in the form of large, bold images that rotate on a carousel. Scroll down, and you can also click on video case studies, as well as view customer panels. ChowNow does a lot right on its testimonial page, but the bread and butter is its collection of production-quality "client stories" videos. A handful of these awesome, 2–3 minute videos cover everything from the clients' life before and after ChowNow to how easy the platform is to use. In addition, the videos feature some great footage of the clients, their offices, and their food. Visit mHelpDesk's testimonial page, and you'll see videos and text testimonials equipped with pictures. Some of the testimonial videos aren't production-quality, but they get the message across and cover useful and relevant information — which goes to show you don't need to invest thousands in production to get some testimonial videos up. Finally, in the theme of earning trust, we love that mHelpDesk closes out its testimonial page with awards and badges of recognition. One of the first things we noticed about ClearSlide's testimonial page is how creatively it's named — "What They're Saying." It includes a smattering of quotes from customers, topped with client logos from big names like The Economist and Starwood. If you have celebrities or influencers within their community, be sure to include and even highlight their testimonials on your page. FocusLab took a unique and very cool-looking design approach to its testimonial page — which is fitting, seeing as it's a design agency. Again, it's technically a visual catalog of both previous projects and works-in-progress, but instead of just listing out client quotes, the page opts for a card-like design with interactive, rectangular elements you can click on to see the full case study — with quotes occasionally appearing in-between. What's even cooler is what's included in each case study. Not only does FocusLab cover the challenges faced by clients and how FocusLab helped solve them, but the case studies also include some of the steps in the design process between conception and final product. For example, in some instances, they included the evolution of the logo during the design process. 99designs takes a bit of an unconventional approach to its testimonial page. Using a star-rating system not usually seen in the B2B sector, the page is headlined with an eye-catching video, with customer reviews below it. Plus, it gives users the ability to sort through customer reviews by category so they can read the ones most relevant to them. Slack uses individual testimonials to highlight key product features and how the customer used them — a genius way to give a product tour while also letting happy customers sing your praises. In addition, each review features a quote that summarizes how Slack helped the customer's business. From each blurb, visitors can click to learn more about the specifics of that customer case study to get even more insights. It's quickly clear to a reader that these testimonials haven't been altered or edited — which lends the site a degree of authenticity and trustworthiness that might convince someone to start using the product. Avoid over-editing your customer's testimonials. Otherwise, it'll sound like you wrote them, even though you didn't. In this case, pictures serve as better testimonials than words — but BioClarity still uses both. On its results page, visitors can see photo collages of customers before and after using the product, as well as enthusiastic videos and words of recommendation — all in a soothing green theme. Visitors can also click on andthe reviews page to read in-depth product reviews from real customers from the results page. The testimonials page for Kissmetrics features quotes from three customers who describe how the software helped them achieve their goals. Notice how they highlight different features that Kissmetrics offers and how using the software directly impacted their business. This is a great example of a testimonial page that showcases the brand's value. In one example, we meet Amy, who's using Xero's software and services to run her business. Her testimonial page includes quotes, videos, and plenty of pictures showing not only how Amy uses Xero but also showing off her interests and personality as well. This makes Amy's testimonial more relatable to Xero's target audience because it feels genuine. And, since we feel like we know Amy through her page, we're more likely to trust her testimonial. For example, one customer says wearing Birddogs is "like Bob Ross painting a landscape across [his] groin hinge." While it's silly and facetious, it shows how the brand can connect with its target audience. Not only is the company's marketing taking effect on its customers, but customers are actually responding to the business on the same playing field. Instead, build your testimonial page directly into your site's interface, like the example above. Esch Landscaping has a clean, straightforward testimonial page that's integrated seamlessly into its main site. It has videos highlighting the company's work and individual quotes from clients who were satisfied with their experience. This is an excellent example of how SMBs can execute a cost-effective testimonial page. Once you've created a testimonial page, don't forget to promote it. Send it to the customers you featured, your sales staff, and even to your other customers if you think they'd be interested. And don't forget to add a link to your testimonial page on your homepage, on your "About Us" page, or as part of your overall navigation. These testimonials will generate positive word-of-mouth and exponentially increase your customer base. Editor's note: This post was originally published in April 2018 and has been updated for comprehensiveness. 
![Download Now: 25 Testimonial Page Examples [Free Guide]](https://no-cache.hubspot.com/cta/default/53/986535a5-62f3-4f0c-9834-b00f6f1c3d00.png)
What is a testimonial?
How To Write a Testimonial
Be Authentic
Keep it Short and Direct
Be Specific
Personalize the Testimonial
Make it Conversational
Types of Testimonials
1. Quote Testimonials
2. Video Testimonials
3. Audio Testimonials
4. Case Study Testimonials
5. Social Media Testimonials
6. Customer Interviews Testimonials
7. Authority Testimonials
8. Peer Review Testimonials
9. Blog Post Testimonials
10. Press Review Testimonials
Testimonial Design Best Practices
1. Get inspired.
Featured Resource: 25 Testimonial Page Examples
2. Make it visually engaging.
3. Make it specific.
4. Keep it aligned.
Testimonial Examples
1. Codecademy Stories
A quote we love:
2. Briogeo's Blog
Testimonial Type: Blog Post
3. Stio's Brand Ambassadors
A quote we love:
4. Blue Apron's Instagram How-To
5. Mian's LA Times Review
A quote we love:
6. Fabletics' #MyFabletics Hashtag
7. Harry's TrustPilot
A quote we love:
8. Glossier's Shop the Look
9. Ahrefs Customer Quotes
Testimonial Type: Quote
A quote we love:
10. RokuTV Customer Testimonial Video
Testimonial Type: Video
11. BambooHR's Case Study Testimonial
Testimonial Type: Case Study
A quote we love:
12. OptinMonster's Case Study Testimonial
Testimonial Type: Case Study
A quote we love:
13. Marucci's Quote Testimonial
Testimonial Type: Quote
A quote we love:
14. Zendesk's Case Studies
Testimonial Type: Case Study
A quote we love:
Testimonial Page Examples
1. HubSpot
2. Bluebeam
3. ChowNow
4. mHelpDesk
5. ClearSlide
6. FocusLab
7. 99designs
8. Slack
9. Dribbble
10. BioClarity
11. Kissmetrics' Customer Quotes
12. Xero
13. Birddogs
14. REI
15. Esch Landscaping LLC
Create a Testimonial Page to Grow Your Customer Base
Source: https://blog.hubspot.com/service/testimonial-page-examples
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